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Toshiba 3d TV "Paper campaign"
In the ever going technology race, TOSHIBA had created something which would put them ahead of the pack.
A TV that could turn 2d content into 3d.
And since innovation is at the core of every TOSHIBA product, we decided to let the campaign center around the beginning of every great idea: A flat piece of paper.
In these spots we follow this simple journey from a 2d paper to a 3d idea
The spot was also released in an anaglyph version which ran in cinemas.